From the outside, many people know Smash House as one of the fastest-growing names in kosher fast food, known for its high-energy atmosphere, bold branding, and wildly popular menu. But behind the rapidly expanding franchise, which recently opened here in Toms River, is a far more layered and personal story, filled with spiritual searching, business ambition, and a deep desire to positively impact the Jewish community. In this candid and wide-ranging interview, Achdus Magazine sits down with Benji Haimoff, founder and owner of the Smash House franchise, to discuss everything from his unique upbringing as the son of one of the most influential Bukharian Rabbanim in America, to his turbulent teenage years, entrepreneurial journey, reconnection to Yiddishkeit, and the vision behind building Smash House into far more than just another restaurant brand.
With remarkable openness and authenticity, Benji speaks about the challenges that shaped him, the lessons he learned through years of struggle and growth, and his passion for helping teenagers who may feel disconnected or misunderstood. He also shares the story behind the explosive rise of Smash House, the role emunah and Torah learning now play in his daily life, and why he believes creating a positive environment for families at Smash House is just as important as serving amazing food. From Queens to Eretz Yisrael, from yeshiva hallways to building a rapidly growing franchise, this conversation offers a rare and deeply personal look into the man behind one of the kosher world’s most talked-about brands.
Read more in this week’s edition of Achdus Magazine…
