In an exclusive interview with Achdus Magazine, Shmuel Yaakov Shifrin shares the story behind his father’s company, Aqua Filter Plus, and how he branched off to start his own company, Unlimited Pure Water. Growing up in Lakewood, Shmuel Yaakov was immersed in the world of water filtration from a young age. His father wasn’t initially focused on business—he was simply determined to improve the water quality for his family. What started as a personal need led to a pioneering journey in water filtration, a path that shaped Shmuel’s understanding of the industry and the eventual opening of his own business.
Shmuel Yaakov’s upbringing was filled with hands-on experiences, from assembling filtration systems in the family basement to testing components for reliability and efficiency. His early exposure to the complexities of manufacturing and water treatment gave him a unique perspective, one that would later influence his approach to water filtration solutions. As Shmuel Yaakov explored other industries, from solar energy to jewelry auctions, his focus always remained on systems, efficiency, and long-term solutions. These lessons in practical problem-solving led him back to the world of water, where he recognized a gap in the market for reliable, whole-home water treatment solutions.
Unlimited Pure Water takes a conservative and thoughtful approach to water treatment, emphasizing long-term reliability and customer education. With a focus on whole-house systems rather than temporary fixes, Unlimited Pure Water aims to provide families with water treatment solutions that work seamlessly in the background, improving daily life without constant maintenance. In this interview, Shmuel Yaakov dives into the importance of accountability in the water treatment industry and the philosophy behind offering solutions that stand the test of time.
Read more in this week’s edition of Achdus Magazine…
